Should I be amused at the fact that Ask Jeeves uses Google AdSense?

I accidentally discovered this the other day when I was reviewing referrers for some of the sites I admin. I saw a keyword for an ad campaign I designed on AdWords but the referrer was from Ask Jeeves. Intrigued by this, I of course had to confirm this was really happening, so I went to Ask Jeeves, plugged in the keywords in search box, and voila, my paid ad was the first result on the “Sponsored Web Results” part of the page.

As a marketer, I could care less that Ask Jeeves is carrying Google ads. But I thought Ask Jeeves was bought out by Yahoo?

This entry was posted on Sunday, February 27th, 2005 at 7:43 pm and is filed under Internet. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.