Some Web design and Web marketing ideas from the NY Times

Posted by joy


When I’m clicking around online, I’m always on the lookout as to how other sites utilize Web design and Web marketing techniques. One of the more interesting sites these days is the NY Times, which underwent a recent redesign. It seems that the site is still getting tweaked, and although I wish they’d do away with the Georgia/Times font for their headlines, the site manages to capture my attention.

Taking a look through the page source, I found out that they’re using a DOCTYPE Transitional with a hybrid table and CSS layout. Their CSS page is damn large, but it seems like they’re accommodating all browsers with their design.

On the marketing side of things, I was intrigued to notice the recent push for logged in readers to subscribe to NY Times related email newsletters. Rather than merely have a “sign up for newsletters” box on their side menu, the folks at the Times decided to pre-fill the box with your email address, so all that you’d need to do is press the Sign Up button. (But hey, could they make the Sign Up button a little more noticeable?)

NY Times email box


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