How e-commerce will be affected by IE 7

Posted by joy

Something interesting I learned today, IE 7 is going to have this capability to show whether a site has what is called a “high assurance SSL certificate”. If the site has the high assurance SSL certificate, then the address bar is green, if the certificate lookup doesn’t complete or totally fails, then the address bar changes color. Here’s a few screenshots and yes, other browsers are going to adopt similar behaviors.

This new development is going to screw those who self sign SSL certs on their Web sites. Also, you’re going to have to make sure that the registrar you use is a Certificate Authority (like these guys) who adhere to the official High Assurance Standard as yet to be determined from the CA Browser forum. (Side note: Am I missing something? Why can’t I find a CA Browser Forum Web site?)

Related: WSJ.com Seeking A Safer Internet

[tags] Security, Web, Web Safety, E-commerce, Marketing, Web Marketing, Microsoft, Phishing, Browsers, Web Browsers, SSL, High Assurance SSL, Certificate Authority [/tags]


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