There was this article in [usually a subscription] yesterday’s Wall Street Journal about, basically, how a large number of companies have lost traffic because of either a change on their Web site or a change in the search engine agorithim, basically, just about everyone has a story about losing traffic.

Two thoughts I had about the article…

1)Did the Wall Street Journal really need to write an article about how what Topix.net really needs is a redirect to topix.com? Honestly, I don’t understand why it’s such a shocking revelation that changing something on a Web site might cause it to change in search engine results pages. Plus, the change that Topix.net needs to do, while a change, is probably the least impactful since if the use a 301, they should be good to go.

Although their CEO is openly doubtful of that claim since he is fearing the move of over 100K urls in the SERPS.

2)If I was someone from Yahoo or MSN yesterday, I would have lost my breakfast. The article in the Journal only talked about Google and pointed out that a number of sites get about 80% of their search engine traffic from Google.

Technorati Tags: topix.net, topix.com, SEO, search engines, search engine results pages, Google is my master

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