Holiday 2007 E-Commerce post

Posted by joy


Christmas is a month away and the 2007 holiday season has officially begun. While online merchants have been preparing for weeks, if not months for these next three and a half weeks, let’s go take a look at e-commerce trends for holiday 2007.

-Since Christmas arrives on a Tuesday this year, this means that the UPS ground deadline looks to be about Tuesday, December 18th for the lower 48. This is good, since the usual cutoff is about the 13th or 14th of December.

-I liked this roundup of Holiday promotions the WSJ found.

-Yes, we should be just a little skeptical of the claims that “Cyber Monday” as being the biggest shopping day of the year online. Hint, it’s not. Mondays are usually the highest traffic days for most Web sites (hence Cyber Monday) but you’ll see that the days just before the UPS ground shipping deadline are the highest volume shopping days. So for Holiday 2007, look for the numbers on Monday December 17th and Tuesday December 18th.

-From the “well, duh” department Web Research Drives More Real-World Purchases. You don’t say…

-It’s interesting that Google has reintroduced the Products link at the top of their homepage. Interesting to note that the link reverts back to Video if you click on some internal Google pages, I’ll bet that the Products link is there just for the holiday season.

However, I’m a little perplexed that with the apparent troubles of Froogle and of Google Base and the ongoing promotion of Google Checkout, why doesn’t Google name the link Shopping rather than Products? Don’t they want people to think of shopping with Google? Products just sounds so generic.

As someone who used to work in retail once said to me, “Christmas comes once a year and we know exactly what day it is.”


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