Yahoo Store Shopping Cart Goes Down, Owners Howl On Cyber Monday

Posted by joy

Good grief, Yahoo Small Business really fouled it up big time on “Cyber” Monday. It seems that the shopping cart for both Legacy and Merchant Solutions stores went down for at least 11 hours. Holy Moly.

Considering the types and size of stores that use the Yahoo platform, you’re talking a good guestimate of thousands of dollars lost per store. I’m sure people will be looking for alternate solutions after this.

For those of you who are not familiar with the Yahoo e-commerce store offerings, there are actually two types of platforms, the old pre-2004 legacy stores that are built upon proprietary RTML based templates and if I remember correctly, I believe this platform was bought by Yahoo. Needless to say, RTML is an incredible pain to work with and there are a few small businesses which specialize in RTML programming.

The newer Merchant Solutions stores feature HTML based templates, but doesn’t allow for as many products in a store because of performance issues. And yes, Yahoo charges a per product insertion fee.

From what I’ve read, there was a big update pushed to the stores just before Q4, which included an updated shopping cart and cross sell functionality. Apparently some legacy stores which reverted to the old cart during the outage did restore functionality.

When I worked on the platform, Yahoo tech support was wanting in many areas. Aside from the hold times, a clueful tech was hard to fine and system status messages were not at all verbose. For some reason, Yahoo tends to push updates all the way up to Thanksgiving (I’ve seen it happen when I worked on this platform) and it seemed like this one was a doozy.

The official word out of Yahoo so far is not enlightening, but the store owner comments are. After reading about the outage, I agree with the owners, there is no excuse for Yahoo whether it was traffic or a borked shopping cart.


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