Comments on: Modern Email Marketing: Two odious practices http://cleverhack.com/2010/08/15/modern-email-marketing-two-odious-practices/ Technology, Startups, Internet Marketing Wed, 23 May 2012 06:28:19 +0000 http://wordpress.org/?v=2.0.2 by: bert http://cleverhack.com/2010/08/15/modern-email-marketing-two-odious-practices/#comment-161360 Mon, 16 Aug 2010 04:43:43 +0000 http://cleverhack.com/2010/08/15/modern-email-marketing-two-odious-practices/#comment-161360 I don't know but I never thought that about #2. I could see this being useful if you have email forwarded from other email addresses or control several mailboxes in something like exchange. I could imagine someone like salesclerk@company.com trying to unsubscribe from a legit subscription, but he/she is really subscribed as joeexemployee@company.com, so it fails. Then he/she sends an email to admin@legitsource.com saying "Eff you spammer!. I demand you remove salesclerk@company.com immediately from your devil lists or I will strike down upon you with great vengeance and with furious anger." So admin searches the database and can't find salesclerk@company.com. Eventually, maybe with more emails back & forth, the proper email address may be found. That said, I don't think I receive any emails that have that footer, except maybe facebook. I don’t know but I never thought that about #2. I could see this being useful if you have email forwarded from other email addresses or control several mailboxes in something like exchange.

I could imagine someone like salesclerk@company.com trying to unsubscribe from a legit subscription, but he/she is really subscribed as joeexemployee@company.com, so it fails. Then he/she sends an email to admin@legitsource.com saying “Eff you spammer!. I demand you remove salesclerk@company.com immediately from your devil lists or I will strike down upon you with great vengeance and with furious anger.”

So admin searches the database and can’t find salesclerk@company.com. Eventually, maybe with more emails back & forth, the proper email address may be found.

That said, I don’t think I receive any emails that have that footer, except maybe facebook.

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