Google + LinkedIn = Sales Intelligence

Posted by joy


One of my favorite sales operations hacks is using Google as a search engine for LinkedIn. There’s a few good use cases for this type of profile search, including prospect or competitive business research or even social media verification — especially if the searcher typically allows their name and headline to be seen in the “Select what others see when you’ve viewed their profile” section.

For this exercise, it is best to use a browser where you are *not* logged into LinkedIn.

The basic LinkedIn query I use on Google is: “First Name” Linkedin.com City

For a deeper search, you can also use full or partial secondary keywords such as “Last Name”, “Title”, “Company”, “School”, “Company Description or Industry”. (The more information you know about a person, the easier it is to find their public LinkedIn profile.) Example queries:

“David” LinkedIn.com “Chicago”

“Joy” LinkedIn.com “Philadelphia” Internet

“Obama” LinkedIn.com “Washington” Government

As you know, quotation marks are important in Google searches as you’re searching on a particular word or phrase.

Bonus Tip: If you’re going to share a profile URL with others, the best bet is to share the public URL in the Google result. (See highlighted example below.)

Google Search Snippet for LinkedIn Public Profile

Why share the public profile URL? Because LinkedIn personalizes the experience for each user - not only via purchased service tiers but also by the relationship (or degrees of relationship) you have with someone. Therefore, if you share a URL from within the service, your end user may (or may not) be able to see the profile.

Do you have any good LinkedIn search hacks to share?


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