Are 2015 E-Commerce Sales Slowing?

Posted by joy


There’s been some rumblings in the news lately that e-commerce - especially for traditional retailers - is in a slowdown. Witness the following headlines…

Target’s Digital Sales Slowdown Disappoints Investors - Forbes

Target, Wal-Mart See Online Sales Growth Ebb in Ominous Sign - Bloomberg

Macy’s and Nordstrom Struggle to Adapt to Changing Retail Trends - 24/7 Wall Street

Weak sales trend hits Dick’s Sporting Goods - Chain Store Age

So why are these traditional retailers having problems? The economy going soft? Buyers willing to use no-name or smaller e-commerce sites? The ubiquity of Amazon? Google traffic directed elsewhere?


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