Archive for December, 2015

2016 Easy SEO: Update Your Web Site Copyright Date

Wednesday, December 30th, 2015

Here’s a quick and easy SEO trick for you.

We all know that Google indexes freshly updated content on your Web site. Since it’s the New Year, take a moment and check if your Web site copyright notices are updated. Not only do you get that piece of mind from an updated copyright date, but you’ve just updated each page of your Web site since each page should have the footer.

For those of you using PHP, here’s the code to insert into your footer, if it isn’t already there.

© Copyright < ?php echo date("Y") ?>

Easy, huh? (Yes, I have blogged this SEO tip before.)

Monitoring Email Deliverability With Email Seeding

Sunday, December 20th, 2015

Most email marketers know they can track email opens, clicks and bounces. However, there’s a second common email marketing question: Can I see if my email lands in my recipient’s inbox or junk folder?

You can try what’s called “email seeding” or putting email addresses from various Email Service Providers onto your email lists so you can monitor where your email lands on each service.

A quick do it yourself way would be to have accounts on Gmail, Yahoo, Hotmail/Outlook, etc. and add those to your lists. I would also make sure to have seed accounts running Sendmail with a default SpamAssassin setup and a Microsoft Exchange with Outlook client setup, as these are the two most common private email server configurations. Many third party spam filtering solutions are based off of SpamAssassin filtering rules.

The disadvantage to the DIY approach is that you wouldn’t have direct access to private or corporate email systems. Professional email seeding services like Return Path, have a farther reach and claim to have access to a large number of ESP seed accounts.

Topic inspired by this Quora thread.