Questionable Twitter Growth Hacks

Posted by joy


For the past few weeks, I’ve been on the receiving end of list notifications that look like the following. Seeing a list notification is nothing new, but this *cough* “Twitter growth strategy” *cough* appears to be awfully automated.

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Up until a few weeks ago, I observed a different attention grabbing tactic where I would initially see a list notification or an actual follow. Then, a few days later, the new (to me) account would favorite an old - could be days or event months old - tweet which somehow intersected with their interest. (Let’s just say a good number of so-called marketing and other B2B services used this strategy, and not too many consumer or personal Twitter accounts.) When I still didn’t follow back within 24 or 48 hours of the favorited tweet (there was no engagement with me otherwise), the account would then unfollow me.

It’s one thing if I noticed this scenario once or twice. For a while I was seeing several accounts try this “growth strategy” *each day*. The faux engagement actions are questionable enough, but the automation of faux engagement is…off-putting. I don’t know what social media marketing program is enabling these Twitter “growth hacks”.


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