As a technologist and hands on leader, Joy especially enjoys devising and executing clever Sales & Marketing strategies to help companies drive revenue. Her interests include Lead Generation, Sales Operations, Search Engine Optimization (SEO), Email Marketing, Email Deliverability, Search Engine Marketing (SEM), Social Media Marketing (SMM), Content Marketing and Digital Advertising.
Joy has worked for a number of startups and high growth companies and she is currently with G2Link.com, a new B2B startup which is sort of like a Yelp or Angie’s List for Businesses. Her previous experience includes a variety of roles in industries such as B2B Cloud Computing/SaaS, B2B Publishing, B2C E-Commerce and Adult Education.
Joy first began cleverhack.com back in 2002 because she likes thinking about technology, why people visit Web sites and she wanted her own space on the Internet to explore. Also, it gives her an outlet for trying the latest and greatest - such as being an early technology adopter, examining new user agents, researching email deliverability, analyzing Google results pages, experimenting with podcasting (that was so 2006) and writing her bio in the third person.
The author currently resides just outside of Philadelphia and she invites you to contact her via email at firstname.lastname@example.org.