Archive for the 'SEO' Category

2017 Easy SEO: Update Your Web Site Copyright Date

Sunday, January 1st, 2017

Here’s a quick and easy SEO trick for you.

We all know that Google indexes freshly updated content on your Web site. Since it’s the New Year, take a moment and check if your Web site copyright notices are updated. Not only do you get that piece of mind from an updated copyright date, but you’ve just updated each page of your Web site since each page should have the footer.

For those of you using PHP, here’s the code to insert into your footer, if it isn’t already there.

© Copyright < ?php echo date("Y") ?>

Easy, huh? (Yes, I have blogged this SEO tip before.)

cleverhacken

Saturday, December 31st, 2016

I love you, German cleverhacken visitor…

cleverhacken

New android-app:// referrer

Saturday, June 25th, 2016

A few days ago, I noticed a new referrer to cleverhack, android-app://com.google.android.googlequicksearchbox

Glancing at the user log, it seems that it’s a referrer from a Google search box within an Android OS app.

android-app referrer

Here are some observations about the android-app referrer via Webmaster World, and here’s the official Android developer documentation for search.

Have you seen the android-app referrer?

Now this is a ridiculous referer domain

Monday, March 14th, 2016

For those of us who were curious, the maximum length of a domain name can be 63 characters. An enterprising spammer used about 57 of them (I could be wrong, I stopped counting) for his URL referer in the screenshot below.

In case you were wondering about long domain name efficacy for SEO, Moz advises to avoid domain names longer than 15 characters.

Ridiculous Referrer URL

Tweets can influence SERPs

Saturday, February 6th, 2016

Posted below are two screenshots for the first page SERP for Joy Larkin. (Heh, see what I did there?). First screenshot is when I haven’t tweeted in a while and the second screenshot is approximately 48 hours later after some tweet activity. My Twitter account does have my name on it.

You can see that time and number of tweets do influence position on the search engine results page.

Before.
SERP before tweeting

And after.
SERP after tweeting

Quick Twitter SEO Observation

Wednesday, February 3rd, 2016

Here’s a quick Twitter SEO observation. For the longest time, I had my about.me profile URL in my Twitter bio. It was ok (the analytics for the free version are less than optimal), so I decided to see if switching up the URL would improve SEO for Joy Larkin, as there are a few women named Joy Larkin on the Web, and of course, I wanted to rank first.

Last week, I added my LinkedIn URL to my Twitter profile. After a few days, my LinkedIn profile ranked first.

Joy Larkin SEO

Being ever curious, tonight I added my cleverhack about page to my Twitter bio. Now I’ll watch to see if that gets ranked first for my name.

Can Web Analytics Track Company Web Site Visits?

Thursday, January 7th, 2016

Services like Hubspot, Leadlander and even the Google Analytics network domain function reverse lookup the WHOIS information for the visitor’s IP address to sometimes find the company domain of the visitor.

In some cases, the visitor’s organization may be acting as their own Internet Service Provider, and that information is reflected in the WHOIS lookup of the IP address. At other times, the organization may use a third party ISP like Comcast Business, and Comcast Business provides the organization’s name on the WHOIS record.

(Remember: you can always perform a manual whois lookup from an online tool like network-tools.com or via the command line.)

However, in my 20+ years of experience on the Internet, IP WHOIS lookup for an originating organization is maybe 70% accurate if you are very lucky. As of right now, there is no convention compelling ISPs to publish customer information - business or individual - on IP WHOIS records. Back in the day, Pacific Bell used to provide the customer name on the WHOIS for static IPs, but then there were privacy concerns for the customer.

In addition, I’ve heard of some marketing automation tools being able to identify a current visitor from an organization if a previous visitor with that same IP address (or IP address block) had given information to someone else using the marketing automation tool. You should consult your software provider on if/how they implement this “secondary lookup” method.

Post inspired by this Quora thread.

2016 Easy SEO: Update Your Web Site Copyright Date

Wednesday, December 30th, 2015

Here’s a quick and easy SEO trick for you.

We all know that Google indexes freshly updated content on your Web site. Since it’s the New Year, take a moment and check if your Web site copyright notices are updated. Not only do you get that piece of mind from an updated copyright date, but you’ve just updated each page of your Web site since each page should have the footer.

For those of you using PHP, here’s the code to insert into your footer, if it isn’t already there.

© Copyright < ?php echo date("Y") ?>

Easy, huh? (Yes, I have blogged this SEO tip before.)

Google PageSpeed Insights

Sunday, August 30th, 2015

As we all — or at least SEOs and Web Developers — know by now, Google uses site speed as a factor in their ranking algorithm because in theory, a faster loading site is more useful.

This is a user agent for Google PageSpeed Insights (at least Google announces the intention in the description). Also, of note, this instance of the crawler was not part of a manual request but instead part of a quasi-regular crawl.

Host: 66.249.93.214
/
Http Code: 200 Date: Aug 30 09:47:41
Http Version: HTTP/1.1
Size in Bytes: 14300
Referer: -
Agent: Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko; Google Page Speed Insights) Chrome/27.0.1453 Safari/537.36

RockMelt User Agent

Sunday, January 2nd, 2011

RockMelt, the new browser which takes advantage of your social networks, has a user agent.

*

/2011/01/01/easy-seo-update-your-copyright-notice/

Http Code: 200 Date: Jan 01 11:02:13 Http Version: HTTP/1.1 Size in Bytes: 10150

Referer: -

Agent: Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US) AppleWebKit/534.7 (KHTML, like Gecko) RockMelt/0.8.36.128 Chrome/7.0.517.44 Safari/534.7

Easy SEO: Update your copyright notice

Saturday, January 1st, 2011

Here’s a quick and easy SEO trick for you.

We all know that Google indexes freshly updated content on your Web site. Since it’s the New Year, take a moment and check if your Web site copyright notices are updated. Not only do you get that piece of mind from an updated copyright notice, but you’ve just updated each page of your Web site since each page should have the footer.

For those of you using PHP, here’s the code to insert into your footer, if it isn’t already there.

&copy; Copyright < ?php echo date("Y") ?>

Easy, huh?

Cuil referrer info (just because you like it)

Monday, July 28th, 2008

Because of the hoopla around cuil today, I thought I’d take a peek at this newest search engine’s referrers.

Cuil crawler info. I know I’ve been seeing this bot for the past year or so. Cuil’s crawler is apparently called twiceler (is that a pun?) and the user agent string uses cuill.com which 302 redirects to the cuil.com domain. As of this writing, the
cuil Webmaster info URL
has been updated from what is in the bot’s user agent string.

Host: 208.36.144.10

*

/

Http Code: 200 Date: Jul 28 15:02:12 Http Version: HTTP/1.0 Size in Bytes: 68965

Referer: -

Agent: Mozilla/5.0 (Twiceler-0.9 http://www.cuill.com/twiceler/robot.html)

As for cuil visitor referrer info, here you go…

[Visitor’s IP Address]

*

/

Http Code: 200 Date: Jul 28 17:31:24 Http Version: HTTP/1.1 Size in Bytes: 17773

Referer: http://www.cuil.com/search?q=cleverhack

Agent: Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.4; en-US; rv:1.9.0.1) Gecko/2008070206 Firefox/3.0.1

If you happen to see a “&sl=long” appended after the referrer i.e. (http://www.cuil.com/search?q=cleverhack&sl=long), it indicates that the visitor was using the two column layout. If cuil ever gets significant marketshare, you can bet there will be SEO’s stressing about how their sites show in the two column vs. three column layout.

Otherwise, a cuil visitor presents in your visitor logs pretty much as any other visitor from the big search engines. The IP address belongs to the user (not a proxy like ask.com) and so does the user agent.

As for my thoughts about cuil, I am not impressed with the image thumbnails with the search results, as nearly all I have seen so far have been wildly inappropriate for the results. As for information volume, I haven’t done a statistical survey, but google still presents a volume of results as opposed to cuil.