Dell Purely You - sans anti-static and with no free shipping

July 16th, 2006

Since I’ve been watching a little too much of the all news cable channels this weekend, I’ve seen those “Purely You” commercials. Anyway, I was watching the Dell Purely You “Factory” commercial, the one where the guy calls up a Dell phone rep and together they happily spec out a new machine for him and his family.

The video of the commercial shows the machine being “built by hand” at the factory. What struck me about watching it is seeing the happy Dell employees building the machine by hand without any anti-static equipment. So kids, stick your bare hands into your Dell, since they do it on TV.

Since the setting of the commercial is that the customer is *calling* a Dell representative, I thought it a tad bit misleading where the final shot (at least the version I saw broadcast on CNN) has copy touting “Free Shipping Online” - so if you order online - not calling a Dell rep - you’d get free shipping.

[tags]Dell, Dell commercial, stupid marketing tricks [/tags]

Saturday Compendium of Link-it-tude

July 15th, 2006

Sorry for the incommunicado guys, it’s been busy these past few days. However, here’s a compendium of links for those of you not attending the Philly Blogger Meetup.

-The truth comes out: the Cooking A[n] Egg on a Macbook was a hoax.

-KinderStart has had most of their case thrown out against Google, but the judge is allowing KinderStart to replead on the point that Google does manipulate PageRank rankings manually. The idea is if Google manipulates PageRank manually, then PR is their opinion and they could be held for defamation.

Still doesn’t change the fact that KinderStart SEO and Web design needs help.

-Finally, does it really make me a geek if I go to a hair salon and notice that they use an Mac based Point of Sale system? I couldn’t see the boxes running the show, but the separate CRTs were definitely a few years old. The CRTs had that shiny eMac sort of look, but were flat and were old enough to have a serial cable connectors in the back. I was more excited about seeing the Apple logo than my haircut and color. Really.

Engage(d)

July 12th, 2006

Somehow, Web 2.0 mixed in with some social search can find you a date and a free 6 month membership. Will wonders ever cease?

As an aside, I’m kind of amused that engaged is testing index pages. Check out their marketing messages
index -
index2 - index3 - index4 - index5 - index6 - index7

Looking on the site tonight, it looks like there are 557 females and 468 men on the site between 18-38.

[tags]Web, Web 2.0, Social Search, This dating thing looks to be still in beta [/tags]

Prefound

July 12th, 2006

Prefound is yet another Web 2.0 site promoting social search. It’s been featured in a few news articles recently, so you may have heard of it. The idea behind the site is that you, the user, would share your bookmarks with others. This sharing of bookmarks would make search results more accurate.

Interesting note: It seems that Prefound, which is based in Kentucky is getting their initial search results from Eurekster, a New Zealand based search engine company whose search engine which learns from community behavior. Prefound also has a partnership with a company called Q-Phase.

Here’s a sample Prefound search URL: http://prefound2-swicki.eurekster.com/web+2.0/

[tags]Prefound, Eurekster, Social Search, Web 2.0, Web 2.0 can’t help me get ready for work in the morning [/tags]

Two new user agents

July 11th, 2006

Two new user agents in the logs…

The first new user agent is from a Harvard IP, using the Rome open source (Apache license) set of Atom/RSS Java utilities.

Host: 140.247.62.90

/blog/blog.xml
Http Code: 302 Date: Jul 10 23:39:24 Http Version: HTTP/1.1 Size in Bytes: 299
Referer: -
Agent: Rome Client (http://tinyurl.com/64t5n) Ver: 0.7

The second user agent has an IP from Japan and no known search engine history on the specific Buzzilla user agent.
Host: 202.213.211.117
/feed/
Http Code: 200 Date: Jul 11 17:22:56 Http Version: HTTP/1.1 Size in Bytes: 26334
Referer: -
Agent: Buzzilla 0.1

[tags] Crawlers, Bots, User Agents [/tags]

Talkdigger

July 10th, 2006

Talkdigger is another Web 2.0 site that searches Google, Yahoo, MSN and some blogosphere oriented search engines. Which come to think of it, would be a useful service for today’s Web marketer. Right now Talkdigger is in alpha testing for some new features.

So, go ahead and search for what bloggers and others are saying about you or your Web site.

Also, thinking about Web design, but I kinda like the menu button hover effects on the blog of Talkdigger’s creator.

[tags]Talkdigger, search, blogosphere, Web marketing, Web design [/tags]

Sunday night Web 2.0 review

July 9th, 2006

A listing of some Web 2.0 properties (and some not) that I’ve come across in the past few days…

-RSSPect isn’t just an RSS scraper (meaning it takes your online content and converts it into RSS), but it makes sure the feed is validated and gives several options for feed syndication. RSSPect is written by Ryan North, the same guy who does the awesome Dinosaur Comics. Plus, RSSPect has killer bees on the logo. KILLER BEES. How cool is that?

-Yet another podcast directory, but I happen to really like the Web design of pluggd.com. Clean, simple and dark.

-And taking word of mouth blog oriented marketing to the next step, yes you too can write about products and services on your blog and get paid for them via PayPerPost.com. There’s a post on the PayPerPost blog today arguing:

In my opinion someone who discloses but will write about anything to make a buck is worse than someone who does not disclosure but will only write about what they are truly interested in.

I believe requiring disclosure gives bloggers an open license to “pollute the blogoshpere”. It’s a free pass for bloggers to say “but I said I was getting paid for it, what did you expect?”. If you are being honest you don’t need disclosure because it’s what you truly believe.

So, in the official PayPerPost view, disclosure gives a license to pollute the blogosphere since you’re getting paid and not necessarily writing about what you truly believe - good or bad. Alrighty then, there’s one other facet the PayPerPost blogger missed - if the blogger I’m reading doesn’t have my trust (i.e. I don’t know them or the blog), disclosure or not, I’m less likely to believe them in the first place which makes whatever advertising less effective.

-On a whim, I signed up for the diigo beta. Will report my initial thoughts a bit later, if I can remember how to spell the domain name.

[tags]RSS, RSSPect, Killer Bees, Dinosaur Comics, pluggd, PayPerPost, diigo[/tags]

FARKERS - READ THIS

July 9th, 2006

I’m really sorry, the OK I have no idea who did it submitter posted the *wrong* link to FARK. (Oh and hi y’all - I read everyday but don’t post much…)

The correct link to the featured post (yes, it must be really slow on Saturday night for something like this to be accepted) is http://cleverhack.com/2006/07/05/web-20-is-making-my-head-explode/

Update: The link never made it out of Total Fark.

[tags]Fark, HAHA Fark can’t take down my Web server, Web 2.0 won’t get me a date[/tags]

Sixth cleverhack podcast

July 9th, 2006

The sixth cleverhack podcast is now posted… featuring site news including being Farked and newly installed WP Widgets including Sociable and WPMicroformats, a booyah moment, an exchange about Search Engine Marketing and design ruminations about the region’s homepage.

Download Podcast

A thoughtful Net Neutrality analysis

July 6th, 2006

Out of everything I’ve read about the battle for Net Neutrality, Business Week has an excellent analysis of the current legislative process and what’s at stake. As usual, the legislation being discussed isn’t just about Net Neutrality, but of course deals with telcos offering video services, TV franchising, E-911 access and the Univsersal Service Fund. This piece is especially heartening after last week’s Senate Commerce Committe hearing which featured a colorful explanation of the Internet by Senator Ted “The Internet…it’s a series of tubes” Stevens (R-AK).

A side note, the Ted Stevens explanation wouldn’t make me so frustrated *if* he wasn’t chairing one of the influential legislative committees in the Senate. He gave an explanation that I’d expect from a guy on the street (actually a guy on the street would most likely know that, at it’s heart, the Internet is a network of computers, but I digress).

[tags]Net Neutrality, Telcos, Ted Stevens, Congress, US Senate, The Internet is a series of tubes[/tags]

Web 2.0 is making my head explode

July 5th, 2006

A few odds and ends for the evening…thinking about what could drive traffic to a site…

-I signed up for a frappr account, although I am unsure on what to do with it.

-Talking about not fully getting it, you could add cleverhack.com or add the cleverhack.com feed or even the cleverhack podcasts feed to your Yahoo My Web account, but I am not sure why you’d want to.

-Technorati stopped crawling this blog (again) last week or so.

-Playing around with podcast directories, and I have to say that Podcast Pickle has the best community feel of them all. If you’re into building a community and all that.

-Oh, oh, oh… so I was pondering the idea of how so many people have such a large amount of feedburner readers (shameless link). It wasn’t until I put 2 and 2 together after noticing plugins for people helping them to redirect their blog feeds to a feedburner feed….I guess so they can track the number of readers….

-In the name of shameless promotion, you could always comment in the YouTube thread as it’s still getting great Google traffic…today I’m number 2 on page two of the Google SERPS.

[tags] frappr, technorati, podcast pickle, feedburner, yahoo my web, youtube [/tags]

this is what you get

July 5th, 2006

when a few (grown, I might add) guys decide to obliterate a Mac Classic by way of rifle, hand gun, propane, fire, and more.

[tags]Apple, Mac, Unspeakable hardware destruction[/tags]