Ask Jeeves apparently uses Google AdSense

Posted by joy

Should I be amused at the fact that Ask Jeeves uses Google AdSense?

I accidentally discovered this the other day when I was reviewing referrers for some of the sites I admin. I saw a keyword for an ad campaign I designed on AdWords but the referrer was from Ask Jeeves. Intrigued by this, I of course had to confirm this was really happening, so I went to Ask Jeeves, plugged in the keywords in search box, and voila, my paid ad was the first result on the “Sponsored Web Results” part of the page.

As a marketer, I could care less that Ask Jeeves is carrying Google ads. But I thought Ask Jeeves was bought out by Yahoo?

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