A Web marketing observation on Yahoo and MSN advertising

Posted by joy

I’d be more impressed with the recent announcements by Yahoo (lawsuit nonwithstanding in this particular instance) and MSN concerning their new Web advertising initiatives if I received more traffic from them. Really, how much traffic does Yahoo and MSN see as opposed to Google? Advertising on proprietary content sites is ok, but then you’re beholden to traffic patterns on those content sites.
Think simply, traffic = $ and more traffic = more $$$. You would think part of the reason for Google AdSense’s success is that the Google Network (Google specific and affiliates) commands so much traffic.

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