The Black Friday / Cyber Monday Fallacy

Posted by joy


Since some are speculating about shoppers habits this upcoming weekend, I’d like to chime in. Speaking as a person formerly involved in E-commerce, I can tell you that Black Friday and the upcoming Cyber Monday won’t be all that. Sure, the weekend will be good for online retailers, but these won’t be the busiest days for online retailers during the 2006 Holiday Season.

In fact, the busiest days for online retailers this year will be December 12th and 13th. The reason? Christmas is on a Monday this year, and that pushes up the last day for a package to ship via UPS Ground within the Continental US to Friday, December 15th. (You can spec out a shipment on the UPS Web site to see what I mean.) Many retailers will use the 14th as an extra day for shipping and handling and to sort out issues on their end.

The bulk of e-commerce shoppers are those who would rather not go shopping in brick and mortar stores, hence the waiting until the second week of December to shop, but who also don’t want to be bothered with expedited shipping expenses and/or waiting for a package to arrive at the last minute.

Shipping is a big deal to consumers, as we’ve seen how consumers would rather take a “free shipping” deal over a percentage off deal - even when the percentage off will help consumers save more. This shopper psychology is why sites like Amazon pull stunts like “free expedited shipping” in the last days before Christmas - they’re trying to convince folks to stick around and buy and not worry about shipping.

*Formerly as in, currently advising.


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