Competitio.us

Posted by joy


So, I get this unknown to me referrer this morning from a Web site called Competitio.us and I just had to check it out. Competitio.us is another brand tracking Web site service currently in beta. From what I could gather on the Web site, you (as a brand or project manager) sign up for the service and then set up Competitio.us to monitor news and traffic statistics about your…competition. Get it?

As for design, Competitio.us is using XHTML Transitional and their markup looks pretty clean. The underlying technology platform appears to be Ruby on Rails on Linux. Their color scheme and font choices just work. I’m going to give them bonus points for minimizing the use of images on their public pages and their harnessing of the H1 and H2 tags. I think their front page looks really good in terms of how much copy they’ve integrated, although they’re not currently not showing on Google for “competitor research” a term I’d think they’d want to show for. They may want to look at the keywords in their copy and maybe introduce some link anchor text with those keywords. In addition, their images are not alt tagged. The title tag on their pages could use some keywords, along with the fact there are no meta description tags.

As for “hacking” Competitio.us, even with the referrer information I have, I cannot view how or why my blog is being tracked. The referrer only links to this blog’s main URL. For giggles, I even signed up for a Competitio.us account, and tried the URL in the referrer, and only saw an ugly Application error (Rails) message - someone at Competitio.us may want to redirect a request like that to a page with information - so one cannot see URLs not associated with their account.

Host: [User’s IP Address]
/
Http Code: 200 Date: Nov 26 10:52:58 Http Version: HTTP/1.1 Size in Bytes: 15447
Referer: http://competitio.us/project/5217/competitor/23433
Agent: Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1) Gecko/20061010 Firefox/2.0

[tags]Competitio.us, ruby on rails, competitor research, competitor tracking, Web 2.0 [/tags]


2 Responses to “Competitio.us”

  1. Kris Says:

    Hi Joy,

    Thank you for the mention and positive review of our design! We are aware of the application error message you get when you attempt to view another user’s Competitio.us account, however, it was not a priority to fix since it only occurs when you attempt to access information you are not allowe

  2. joy Says:

    Hi Kris,

    Oh I get why I can’t see the URL, it’s just that, from a Web master’s point of view, not being able to see the explanation for a referrer origin is quite annoying.

    Aside from the info page option, and other kinda sorta evil option that would lessen questions would be to block the page referrer altogether. That way, the Web master would see the user, but not where they came from.

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