Are 2015 E-Commerce Sales Slowing?
Posted by joy
There’s been some rumblings in the news lately that e-commerce - especially for traditional retailers - is in a slowdown. Witness the following headlines…
Target’s Digital Sales Slowdown Disappoints Investors - Forbes
Target, Wal-Mart See Online Sales Growth Ebb in Ominous Sign - Bloomberg
Macy’s and Nordstrom Struggle to Adapt to Changing Retail Trends - 24/7 Wall Street
Weak sales trend hits Dick’s Sporting Goods - Chain Store Age
So why are these traditional retailers having problems? The economy going soft? Buyers willing to use no-name or smaller e-commerce sites? The ubiquity of Amazon? Google traffic directed elsewhere?